Institute for Financial Literacy Honors Educators’ Commitment to Financial Literacy at the 2009 EIFLE (Excellence In Financial Literacy Education) Awards

Awards to be presented at the 4th Annual Conference on Financial Education in Philadelphia, PA

Portland, ME and Orlando, Fla. — Oct. 8, 2009 — The Institute for Financial Literacy is pleased to announce that it will be hosting the 2009 Excellence In Financial Literacy Education (“EIFLE”) Awards dinner at the Annual Conference on Financial Education on Wednesday, October 21, 2009 at 6:00pm at the Hyatt Regency at Penn’s Landing in Philadelphia, Pennsylvania.

Now in its third year, the EIFLE was created to acknowledge innovation and quality of financial literacy education efforts and the commitment of those that offer them. Awards will be given in the categories of Educator of the Year, Organization of the Year, Game of the Year and Book/Curricula of the Year.

“The EIFLE Awards were created to acknowledge the dedicated effort of American financial literacy educators across all industries” said Leslie E. Linfield, Executive Director of the Institute for Financial Literacy. “Financial literacy is vital for individuals to navigate our increasingly uncertain economic climate, and has garnered the attention of policy makers, employers and the general public. The EIFLE Awards help raise the visibility of these wonderful efforts.”

  • Educator of the Year: Danielle Thron Treiber, MBA
    Ms. Thron Treiber is employed as Financial Educator at the State Employees Credit Union of Maryland, where she directs all financial literacy initiatives for the organization’s 240,000 members. She developed “The Buck Starts Here,” a program for young adults, and also serves on the Financial Education Design Team through the Maryland Department of Education, which is tasked with setting financial literacy curriculum standards for all public high schools in Maryland.
  • For Profit Organization of the Year: Financial Finesse, Inc.
    The mission of Financial Finesse is to provide people everywhere with access to unbiased financial education so they have the tools they need to become financially secure. The organization is a pioneer in the field of establishing broad-based financial education as a company-sponsored benefit and has achieved exemplary results among program participants, including significant increases in retirement plan participation and deferral rates.
  • Not for Profit Organization of the Year: State of West Virginia Department of the Treasury.
    The West Virginia State Treasurer’s Office, under the leadership of The Honorable John Perdue, has been actively engaged in promoting personal finance education for W. Virginia citizens since the Treasurer assumed office in 1996. Recognizing the need for a comprehensive approach to promoting financial literacy, the Treasurer joined with the State Superintendent of Education to launch the NetWorth Program in 2008. NetWorth ensures that every W. Virginia student will receive ongoing personal finance by seamlessly integrating personal finance instruction into the core curriculum of every grade beginning with kindergarten and ending in the senior year of high school. NetWorth will be fully implemented by 2010, and fully incorporates the President’s Council on Financial Literacy’s financial literacy standards.

The Institute for Financial Literacy is a tax exempt non-profit organization whose mission is to make effective financial literacy education available for all American adults. As a national authority on adult financial education, the Institute advances professionalism and effectiveness in the field of financial literacy by setting the National Standards for Adult Financial Literacy Education™, hosting the Annual Conference on Financial Education™, maintaining the Library of Personal Finance™, and administering the Center for Financial Certifications® and the Center for Consumer Financial Research™. For more information about the Institute, please visit

The Annual Conference on Financial Education™ provides professional development opportunities for individuals who work with financial literacy education and offers attendees a critical networking event and the opportunity to learn about current trends, develop funding strategies and otherwise advance the cause of financial education. The 2009 Conference will be held October 21 – 23, 2009 at the Hyatt Regency at Penn’s Landing, and registrations will be accepted online or at the door. For more information about the Annual Conference on Financial Education or the EIFLE Awards, please visit or call (207) 221-3611.


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